Episode 37 - Harry Gaskell - EY

Harry Gaskell EY Innovation

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Happy New Year!

Today’s Guest is Harry Gaskell, Chief Innovation Officer for EY UK and Ireland.

What is a Chief Innovation Officer? Well that’s something we discuss in today’s show but at it’s most basic, Harry is responsible for identifying emerging technologies to launch new platforms and products to help EY improve its clients’ businesses.

Prior to taking this role Harry was the Managing Partner of EY’s UK & Ireland Advisory business which he grew from zero to £250m during his time at the helm.

In addition to his work with EY Harry is the Chair of the Employers’ Network for Equality and Inclusion, Chair of the Finance Committee for the University of the Arts, London and an angel investor and mentor to a number of innovative start ups.

Harry was a fantastic guest with a truly unique perspective on the Consulting industry and how it’s going to change over the coming years. If you’re looking to understand how you can future proof your career and get to the top of the industry, or any industry for that matter, then you’re going to love this conversation.

We cover a whole host of topics including:

What the Consultancy of the Future will look like and how the skills needed and the approach to working with clients is going to fundamentally change.

The impacts these changes will have on the traditional Consulting Business model and the real world examples of how EYs use of emerging technology is resulting in them having to look at these questions now.

How to foster a culture of innovation within your organisation and the common mistakes that Consultancies and large corporates make when it comes to innovation.

 And why taking some time out of Consulting could actually be the best thing for your long term Consulting career.

Harry was as open as he was insightful and this episode has a huge amount for everyone. Whether you’re a consultant just starting out or a managing partner running your own firm I know you’re going to get a lot from what Harry has to say.

You can get in touch with Harry through his LinkedIn - https://www.linkedin.com/in/harry-gaskell-ab94271/


This episode is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.

Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.

To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.

If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.


Specific things we discuss in the show:

Christopher Brooker’s theory of the 7 basic plots for all stories - https://www.bloomsbury.com/us/the-seven-basic-plots-9780826452092/

Kim Paykel - EYX Programme Director - https://www.linkedin.com/in/kimpaykel/

EYX - https://www.ey.com/uk/en/services/specialty-services/ey-taking-innovation-to-the-next-level

George Orwell - https://en.wikipedia.org/wiki/George_Orwell

My country Right or Left by George Orwell - https://www.amazon.co.uk/George-Orwell-1940-1943-Collected-Journalism/dp/1567921345

What we talk about:

00:05:26 - How the Consulting career journey is changing and what you should do if you want to set yourself up for success.

00:07:20 - Harry’s contrarian advice on making Partner.

00:11:04 - Harry’s model for the Consulting firm of the future.

00:17:15 - The skills junior Consultants should focus on to ‘future proof’ their careers.

00:20:20 - Why diversity is one of the keys to success in today’s Consulting world and what you should be thinking about internally to ensure you hire the best candidates, regardless of background.

00:23:41 - How to overcome the internal cultural challenges when it comes to diversifying your team.

00:26:40 - The story of how Harry founded his first Consulting business at just 23. How he did it and what he learnt from it.

00:31:48 - What Harry would do differently if he was launching his Consultancy today.

00:33:38 - How to innovate successfully and why a little bit of ‘innovation theatre’ may be necessary for large corporate clients.

00:40:00 - How to diversify your experience and skills to help you respond to the needs of your clients in today’s world.

00:42:56 - Harry’s role as Chief Innovation Officer, what it is and how it came about.

00:49:43 - How EY is trying to 'disrupt itself’ before being disrupted and the real world examples of how they’re doing it.

00:53:09 - The impact these new technology solutions are having on their team and how EY are having to change their business to respond to them.

00:59:42 - How the Consulting business model is going to change as a result of these technologies and the big questions that Consulting firms will need to ask themselves to remain competitive.

01:02:19 - Why the EY Innovation team is based outside of the corporate head office and the benefits Harry and his team see from this.

01:07:25 - The biggest challenges Harry has found in trying to change EY’s culture to help the firm become more innovative.

01:10:33 - Why it’s so important to focus on broadening your horizons, particularly for senior Consulting leaders.

01:13:02 - Harry’s book recommendations.

01:15:24 - Harry’s closing advice for you whether you’re just starting out in Consulting, In the middle grades or approaching Partner level.

01:17:50 - How to get in touch with Harry.

Episode 36 - Iain Martin - Moonpig.com

Iain Martin.jpg

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Today’s episode is a little different and I’m really excited to be sharing it with you.

Instead of my normal interviews where I’m the one asking the questions, today’s interview is taken from an event I attended last month, hosted by my good friend James Mitra at JBM Consulting.

For those of you that don’t know, JBM are an executive search firm that place top talent into high growth tech firms, fintechs and consultancies. They are also the talent partners to the Fintech focused Private equity firm Motive Partners which is where this event was held.

When James told me who the speaker was going to be I said that we had to record it for the podcast and it certainly didn’t disappoint.

I’m a big believer that you can, and should, learn from the best. Regardless of their field. As you’ll hear in today’s interview, there are so many fantastic insights that are equally applicable to Consulting firms, and their clients, as there are to this guest’s specific industry.

For those of you listening to this outside of the UK, or for those of you in the UK who may have been living under a rock for the last 10 years, Moonpig are the UK’s largest online card retailer with over 15 million cards sent through their online platform in 2017 alone.

Iain was one of the early members of the Moonpig team and over his time as MD grew the business from a team of just 8 people, turning over £2,000,000 in to a team of over 160 turning over £60m a year.

This phenomenal growth ultimately led to Moonpig being acquired by Photobox for £120m in 2011

James and Iain cover some really interesting topics in their conversation and the questions that follow including:

Iain’s journey to becoming the MD of moon pig and the unorthodox approach he took to get there.

The importance of using data when it comes to Marketing and how this helped moon pig achieve it’s rapid growth.

How Iain and the team ensured they hired the best talent for the business and their unconventional approach for rewarding their team.

The sale to Photobox and the steps they took from deciding to sell through to integrating the business with their new owners

And the one I know many of you will want to know. How they decided on the name Moonpig and where the jingle came.

It was great to meet Iain and I really enjoyed hearing his story and advice for those looking to grow their business as successfully as he did.


This episode is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.

Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.

To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.

If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.


What Iain and James talk about:  

00:06:48 - Iain’s background and his journey to becoming the MD of Moonpig.

00:11:49 - The Moonpig journey and how the team achieved their rapid growth.

00:20:53 - The importance of developing a good team and Moonpig’s unorthodox approach to recruiting and rewarding their team.

00:25:35 - The sale of Moonpig to Photobox from finding a buyer to integrating the business with their new owners.

00:30:27 - Why Iain decided to leave Moonpig, how he decided it was the right time for him to leave and what he’s doing now.

00:33:00 - Audience Q&A - The challenges of merging Moonpig with Photobox and how Iain and the team overcame them.

00:36:32 - Audience Q&A - What was the hardest decisions Iain had to mate relating to hiring and managing the team at Moonpig?

00:38:37 - Audience Q&A - What would Iain do differently if he could go back and do it all again?

00:40:45 - Audience Q&A - How did the Moonpig name come about?

00:42:28 - Audience Q&A - How did Iain and the team use data to decide which Marketing channels to use to grow the business.

 

Episode 35 - Digital Marketing - How to develop effective content that generates ROI

Create Engage Podcast

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Through my new Agency, Create Engage, I’ve been speaking to a number of Consulting leaders about how to improve their Digital Marketing and wanted to share the answers to two of the most common questions I get to help you improve your own marketing activity.

The two questions I discuss in today’s episode are:

Where is the ROI from Digital Marketing?

How can you develop effective content that delivers results?

Both are great questions and critical to think about before you start investing your Marketing budget and creating content.

If you have any questions about what I share in today’s episode and would like to talk about how it applies to your own Digital Marketing activity then drop me an email. I’d love to talk to you.

Nick@CreateEngage.co.uk


This episode is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.

Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.

To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.

If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.


Specific things I discuss in the show:

Elixirr - https://www.elixirr.com/

11:FS - https://11fs.com/

11:FS FinTech Insider Podcast - https://fi.11fs.com/

Nigel Walsh - https://www.linkedin.com/in/nigelwalsh/

David Lancefield - https://www.linkedin.com/in/davidclancefield/

Create Engage Insight Piece on Elixirr’s Digital Marketing Secrets - https://www.createengage.co.uk/insights/

22 Immutable Laws of Marketing by Al Ries and Jack Trout - http://a.co/d/hEDbIz2

Buzz Sumo - https://buzzsumo.com/

Episode 34 - Michael Zipursky - ConsultingSuccess.com

Michael Zipersky.jpg

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“Its a very big mistake that a lot of Consultants make. Tthey focus too much on what they’re offering and not what their market and their clients actually want.”

Today's guest is Michael Zipursky. Michael is the co-founder of ConsultingSuccess.com which provides training, guidance and mentoring to those looking to launch and scale their Consulting businesses.

Through their support Consulting Success has helped 1,000s of Consulting entrepreneurs grow their businesses - some by 6 and  7 figures - and Michael shares a number of these secrets in today's episode.

Prior to launching Consulting Success Michael founded, grew and sold a number of Consulting business learning first hand what works and what doesn't. This led him to launch Consulting Success, initially as a blog to share his own experience, before demand for his insight and advice led him to turn it in to a business.

Michael has also written a number of books on how to grow a successful consulting business including the best seller The Elite Consulting Mind and his most recent book Consulting Success: the Proven Guide to Start, Run and Grow a Successful Consulting Business

Michael was a great guest and we discuss some really interesting topics in today's conversation including:

How Michael successfully grew his Consulting firm's Japanese office from a standing start and his advice for others looking to expand internationally.

The biggest barriers that stop people scaling their Consulting businesses and how to overcome them.

Michael's advice to those thinking about launching their own Consulting business and what you should consider before you do

and why it's critical to get out from behind your laptop when growing your business and the common mistakes many people make in doing this.

I really enjoyed this conversation and it was great to get Michaels perspective from both his experience of running and growing his own businesses as well as his insights from having coached 1,000s of Consultants to achieve their own success.

You can find out more about Michael on LinkedIn - https://www.linkedin.com/in/zipursky/  

You can find out more about Consulting Success at https://www.consultingsuccess.com/   

Specific things we discuss in the show:

Eat That Frog by Brian Tracey - http://amzn.eu/d/370DEjj

The Elite Consulting Mind by Michael Zipursky - http://amzn.eu/d/cCAdzbm

Consulting Success by Michael Zipursky - http://amzn.eu/d/cwgze9g

Straight Line Leadership by Dusan Djukich - http://amzn.eu/d/hQlOVxg

Living The 80/20 Way by Richard Koch - http://amzn.eu/d/7INSq0M

Michael’s Consulting Blueprint - https://www.consultingsuccess.com/consultants-success-blueprint

What we talk about:

00:04:52 – Michaels background and how he got to where he is today.

00:07:11 – How Michael successfully grew his firm’s Japanese office from a standing start.

00:10:40 – How to strategically build business relationships to help grow your business.

00:14:46 – Why Michael chose to contact the people he did when first moving to Japan to launch his office out there and why this was critical to his early success.

00:21:11 - The importance of mindset when starting your own Consulting business and the key questions you should ask yourself before going out on your own.

00:30:38 - Why you should go out and speak to prospective clients before you have an intro deck.

00:35:16 - Michael’s advice on how to effectively market your Consulting business and the importance of finding the right balance of direct outreach and authority building.

00:52:05 - Why Technology could be holding your business back and Michael’s advice on what you should be focusing on instead.

00:56:59 - How you can find out more about Michael’s training, coaching programmes and books.

01:00:00 - Michael’s book recommendations.

01:02:10 - Michael’s closing advice for you whether you’re just starting out in Consulting, In the middle grades or approaching Partner level.

01:09:37 - How to get in touch with Michael.