Episode 36 - Iain Martin - Moonpig.com

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Today’s episode is a little different and I’m really excited to be sharing it with you.

Instead of my normal interviews where I’m the one asking the questions, today’s interview is taken from an event I attended last month, hosted by my good friend James Mitra at JBM Consulting.

For those of you that don’t know, JBM are an executive search firm that place top talent into high growth tech firms, fintechs and consultancies. They are also the talent partners to the Fintech focused Private equity firm Motive Partners which is where this event was held.

When James told me who the speaker was going to be I said that we had to record it for the podcast and it certainly didn’t disappoint.

I’m a big believer that you can, and should, learn from the best. Regardless of their field. As you’ll hear in today’s interview, there are so many fantastic insights that are equally applicable to Consulting firms, and their clients, as there are to this guest’s specific industry.

For those of you listening to this outside of the UK, or for those of you in the UK who may have been living under a rock for the last 10 years, Moonpig are the UK’s largest online card retailer with over 15 million cards sent through their online platform in 2017 alone.

Iain was one of the early members of the Moonpig team and over his time as MD grew the business from a team of just 8 people, turning over £2,000,000 in to a team of over 160 turning over £60m a year.

This phenomenal growth ultimately led to Moonpig being acquired by Photobox for £120m in 2011

James and Iain cover some really interesting topics in their conversation and the questions that follow including:

Iain’s journey to becoming the MD of Moonpig and the unorthodox approach he took to get there.

The importance of using data when it comes to Marketing and how this helped Moonpig achieve it’s rapid growth.

How Iain and the team ensured they hired the best talent for the business and their unconventional approach for rewarding their team.

The sale to Photobox and the steps they took from deciding to sell through to integrating the business with their new owners

And the one I know many of you will want to know. How they decided on the name Moonpig and where the jingle came.

It was great to meet Iain and I really enjoyed hearing his story and advice for those looking to grow their business as successfully as he did.


This episode is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.

Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.

To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.

If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.


What Iain and James talk about:  

00:06:48 - Iain’s background and his journey to becoming the MD of Moonpig.

00:11:49 - The Moonpig journey and how the team achieved their rapid growth.

00:20:53 - The importance of developing a good team and Moonpig’s unorthodox approach to recruiting and rewarding their team.

00:25:35 - The sale of Moonpig to Photobox from finding a buyer to integrating the business with their new owners.

00:30:27 - Why Iain decided to leave Moonpig, how he decided it was the right time for him to leave and what he’s doing now.

00:33:00 - Audience Q&A - The challenges of merging Moonpig with Photobox and how Iain and the team overcame them.

00:36:32 - Audience Q&A - What was the hardest decisions Iain had to mate relating to hiring and managing the team at Moonpig?

00:38:37 - Audience Q&A - What would Iain do differently if he could go back and do it all again?

00:40:45 - Audience Q&A - How did the Moonpig name come about?

00:42:28 - Audience Q&A - How did Iain and the team use data to decide which Marketing channels to use to grow the business.