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“When you become a content creator instead of being a content consumer, you get yourself out there, you get your message out there, people see it and miracles can happen”
Today’s guest is Dr Natalia Wiechowski. Natalia is an award-winning Personal Branding Strategist and international Keynote Speaker who radically changed her life and career after a self-imposed sabbatical to follow her passion: Helping people to shine.
Since taking her sabbatical and moving in to the world of Personal Branding Natalia has grown her online community to over 146,000 followers, worked with global blue-chip clients including, SAP and Bosch and been invited to speak at conferences all over the world.
Natalia is an expert in B2B Personal Branding and Marketing with over 46,000 LinkedIn followers! Her posts are regularly liked and commented on by 1,000s of people with one post last year receiving over 62,000 likes and 4,000 comments.
If you’re looking to cut through all of the noise out there on social media and take your personal brand to the next level then you’re going to love this interview.
We cover some really interesting topics in our conversation including:
Natalia’s self-imposed Sabbatical, what led her to take it and her advice to others feeling unfulfilled by their current life and career.
How Natalia found her passion and how she turned it from an idea in to her full-time career.
What Personal Branding is and why it’s so important to your career success.
How to build a deep relationship with your current and prospective clients through compelling content that solves their problems.
The common mistakes that companies and individuals make when it comes to Personal Branding and social media and how to avoid them.
And much much more!
You can find out more about Natalia on her LinkedIn page – https://www.linkedin.com/in/nataliawiechowski/en
And her website - http://www.thinknatalia.com/
If you’d like to emulate Natalia’s success and want to sign up for her new online Personal Branding course you can check it out here - https://thinknatalia.coachy.net/lp/master-your-personal-brand-on-linkedin-and-offline/
Specific Things We Discuss in the show:
Robin Sharma and the 5am club - https://www.robinsharma.com/article/be-wise-early-rise
Lewis Howes - https://lewishowes.com/
Gimbal hand held phone stabiliser for shooting videos - http://amzn.eu/8Mdhwyv
The 4 Hour Work Week by Tim Ferriss - http://amzn.eu/cZS8Mt5
Anything You Want by Derek Sivers - http://amzn.eu/6Nn2PDT
48 Laws of Powers by Robert Greene - http://amzn.eu/0D6ssqw
The Monk Who Sold His Ferrari by Robin Sharma - http://amzn.eu/dIsE9or
Ego Is The Enemy by Ryan Holiday - http://amzn.eu/7Rsfn7c
The Untethered Soul by Michael A Singer - http://amzn.eu/60xjxcR
Natalia’s viral post with over 60,000 likes! - https://www.linkedin.com/feed/update/urn:li:activity:6209953414982565888
Natalia’s Book Recommendations LinkedIn Article - https://www.linkedin.com/pulse/5-mind-expanding-books-you-have-read-summer-wiechowski/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_post_details%3Bk3vi3LmQTo%2BgaD95p9x%2FkA%3D%3D
What we talk about:
00:03:40 – What Natalia Wiechowski and Justin Timberlake have in common
00:04:58 – Natalia’s life changing sabbatical – Why she took it, what she learnt from it and why you might need to take one too
00:14:11 – The one thing from Natalia’s sabbatical that had the biggest impact for her
00:16:14 – The steps Natalia took to build the foundations for her business success
00:22:00 – Natalia’s advice for overcoming fear and stepping out of your comfort zone
00:27:02 – What is Personal Branding
00:29:21 – Why you need a Personal Brand, even if you’re part of a big firm
00:32:23 – The common mistakes that Consultants make on Social Media and how to avoid them
00:35:10 – The best content strategies for 2018
00:38:09 – How to fit content creation in to your busy Consulting schedule
00:41:13 – How you can do effective Personal Branding on a shoestring budget
00:43:01 – Natalia’s top tips for successful content
00:44:45 – Natalia’s new online Personal Branding course
00:46:15 – Natalia’s top book recommendations
00:49:00 – How to get in touch with Natalia